The three things costing you enquiries
Each one quoted from your own page and explained in plain language.
Weak copy: We provide innovative solutions. Sharper copy: Get paid on time, without the awkward email.
For founders whose offer beats their website. Visitors give it five seconds. I rewrite those seconds so the right people stay and get in touch.
“The result felt far more professional.”Priya Mehta, and 3 more business owners See a full sample auditGet my free auditFree for your first page. One per business.
Score your headlineFree, 30 seconds, no email
People don’t read. They scan.
They decide in seconds whether it’s for them, then leave or lean in. Usability researchers have measured this for years, and it’s why your first line matters more than everything under it.
10 sec
to make your value clear. Many visitors leave within 10 to 20 seconds.
Nielsen Norman Group, 20111 page
is all the Copy Clarity Audit needs to show you what to fix first.
Start small, then decide.Words any business could say sell nothing.
Get my free auditYour first audit is free
One line, rewritten.
A fictional invoicing app. A very real kind of mistake. Keep scrolling and watch the edit.
- “All-in-one”Every billing tool says this. It tells a stranger nothing.
- “Platform”Names what it is, not what it does for me.
- “Modern businesses”Who, exactly? A reader can’t see themselves in it.
- Lead with what they getFreelancers want to be paid without chasing anyone. Say that.
Five questions. Five seconds.
Open your homepage in another tab. Start the timer and read only the first screen. Could a total stranger answer all five?
Tap to start the five-second timer.
Who is it for?
Your buyer should see themselves in the very first line.
What problem does it solve?
In your buyer’s words, not your industry’s.
What do I get?
The outcome, said plainly. What changes after they buy.
Why you?
One specific reason to pick you over the next open tab.
What do I do next?
One button. One verb. Visible without scrolling.
Missed two or more?
Your page is losing people before they scroll. That’s exactly what the audit fixes.
Read the full guide with examples → Get my free auditScore your headline. Right now.
Paste the first line of your homepage. Filler words light up and five checks run as you type. Free, no email.
- 1Score your headline here
- 2Send the page you want fixed
- 3Get your free audit, then decide
Or try:
Highlighted words could describe any business.
0
Type a headline to see how it reads.
A quick pattern check, not a verdict on your business. A person catches what a checker can’t.
Start with one page.
The Copy Clarity Audit is a written teardown of the page that matters most. Your first one is free. Here’s what lands in your inbox.
Your first audit Free
See a full sample auditNew headlines, ready to use
Rewritten options you can paste in or test today.
The doubts your page never answers
What a first-time visitor worries about, and exactly where to answer it.
A fix list, in order
What to change first, second and third. Usable by you, your team or any writer.
Your first audit costs nothing. Keep it either way.
If you want more help afterwards, you see the price and the date in writing before any work starts. If the first draft isn’t right for you, you get your money back.Judge the thinking, not the logos.
More speculative rewrites for fictional businesses, written to show how I work. No borrowed logos, no invented results.
Accounting firm
Before
Welcome to our firm. We are a full-service accounting practice offering tax, audit and advisory services.
After
Tax season shouldn’t take over your business.
Alternative: Know where the money’s going before the quarter ends.
What was wrong
It opens with the firm, not the client. It lists categories instead of outcomes. And the only thing to do next is scroll.
What to fix first
The headline, because it decides whether anyone reads on. Then one clear next step. Then services rebuilt around what each one saves the client.
Weekly meal-planning subscription
Before
Email 1: thanks for joining. Email 2: our story. Email 3: buy now.
After: one job per email
- Day 0Your first menu lands Thursday. Tell us what you don’t eat.
- Day 2The 10-minute dinner you can cook tonight.
- Day 4Cost, skipping a week, dietary needs: answered plainly.
- Day 7What a planned week of dinners looks like.
- Day 10Your next menu is ready. Keep it, swap it or skip.
What was wrong
Thank, describe, sell. Every email was about the company, so readers drifted off before the offer arrived.
Why the rewrite works
Each email earns the next open: set expectations, give a quick win, answer the doubts, show the habit, make the repeat order one click.
Founder of a small software company
Before
Excited to announce that we’ve just launched a powerful new reporting feature! Check it out and let us know what you think. #SaaS #Growth #Innovation
After
Our customers kept exporting to a spreadsheet to answer one question: which clients are paying late? So we put that answer on the first screen. No export, no formulas. If you run a small business, what’s the one number you check every Monday?
What was wrong
The post is about the company’s excitement. Nothing in it is about the reader, so they scroll past.
Why the rewrite works
It starts with a frustration the reader recognises, says what changed in plain words and ends with a question worth answering.
Get my free auditStart with one page. It’s free.
What people I’ve written for say.
Four business owners, in their own words.
I was struggling to communicate what made my services different. Sphota helped me sharpen my messaging and present my offer in a much more compelling way. The result felt far more professional.
Priya MehtaPersonal Brand
Sphota helped us make our product descriptions clearer and more persuasive. The messaging felt more customer-focused and made our products easier to understand. A solid experience working with them.
Aarav SharmaE-commerce Business
Our old marketing copy wasn’t communicating the value of our services properly. Sphota brought a fresh perspective and helped us write copy that speaks more directly to our target customers.
Rohan KulkarniSmall Business Owner
Working with Sphota helped me rethink how I present my business online. The copy became clearer, more engaging, and more focused on customer needs. I’d recommend them to anyone looking to improve their messaging.
Ananya PatelService-Based Business
Get my free auditI read every page myself
One writer. Your page. Plain words.
Sphota is Mo’s one-person conversion copywriting studio for businesses that sell online. The person who replies to your message is the person who reads your page and writes the fixes. No account managers, no hand-offs.
- Who writes itMo, who learnt the craft from the greats: Ogilvy, Halbert and Joanna Wiebe
- What I writeWebsites, landing pages, emails, founder posts
- How it’s pricedFirst audit free, then a fixed price in writing
- CommitmentNone. No retainer, no long contract
- GuaranteeFull refund if the first draft isn’t right for you
- Reply timeWithin 2 working days
Why “Sphota”?
In Sanskrit grammar, sphota (स्फोट, said spho-ta) is the burst: the instant a sentence’s meaning lands in the listener’s mind. Bhartṛhari wrote about it fifteen centuries ago. Good copy is built for that instant.
When you need more than an audit.
Every job is conversion copy: words with a job to do. Scope and price are agreed in writing first. If the first draft isn’t right for you, you get a full refund.
Is this a fit?
Sphota works best for businesses whose offer is already good and whose website isn’t saying so. If that’s not you yet, I’ll tell you before you spend anything.
A good fit if
- People who meet you get it, but people who read your site don’t
- Your page gets visitors and too few enquiries
- You want plain, specific words, not hype
- You can share a few customer emails, reviews or notes
Probably not a fit if
- You need fifty blog posts by Friday
- You want promises your business can’t keep
- You haven’t decided what you sell yet
- Price per word is the only thing that matters
Questions people ask first.
Straight answers about the audit, price, timing and what to expect. If yours isn’t here, ask it in the form below.
Conversion copywriting is writing with one job: getting a specific reader to take a specific action, such as enquiring, booking, buying or signing up. It starts from the words customers already use to describe their problem, and every line is judged by whether it moves that reader closer to the next step. Read the full explanation.
Yes. Your first Copy Clarity Audit is free: one page, once per business. There is no card to enter and nothing to sign. If I can’t genuinely help your page, I’ll tell you so instead of sending a thin report.
A written review of one page of your website, usually the homepage or a landing page. You get the three biggest problems shown in your own sentences, new headline options, the doubts the page ignores, and a fix list in priority order that you, your team or another writer can use straight away.
Your first Copy Clarity Audit is free: one page, written up properly, with no card and no obligation. If you want help beyond that, such as a rewrite, an email sequence or a full-site audit, you get a fixed price in writing before anything starts. There is no retainer and no long contract, and if the first draft isn’t right for you, you get a full refund.
It depends on the length of the page. I reply within 2 working days and tell you the date your report will arrive.
A link to the page and one line on what feels off. Customer emails, reviews or sales-call notes help, because the strongest copy uses your buyers’ own words, but they are optional for the audit.
No, and be careful with anyone who promises it. Results also depend on your offer, price, traffic and timing. Clear copy removes the reasons people leave without asking. The audit shows where your page loses readers, so you can fix it and measure the change.
A tool produces words fast. It can’t decide which claim your business can honestly stand behind, what a nervous buyer needs to hear, or what to cut. That judgement is the work, and it’s what the audit gives you.
Small and growing businesses that sell online: e-commerce brands, personal brands, service firms and software companies. The common thread is an offer that is better than the words currently describing it.
Ask me directlySend your question with your page. I reply personally.
Send me the page that matters most.
I’ll read it myself and tell you honestly whether I can help, within 2 working days. No autoresponder. No sales sequence.
- 1You send the pageA link and a line on what feels off.
- 2I reply personallyWithin 2 working days, with a straight yes or no.
- 3You get your free auditAnd decide what to do, with no pressure.